What are Instagram Reminder Ads?

Reminder ads enable people on Instagram to connect with, keep track of, and tune in to moments and events. 

Examples of when they can be used:

Selling tickets. 

Promoting a product launch.

Announcing a premier/event. 

How they work: 

When you create a reminder ad, people on Instagram will see an ad with a “Remind me” action button, which encourages them to set a reminder for an upcoming online or offline event. 

If they opt in to receive reminders, they receive notifications before the event starts.

How to use Instagram Reminder Ads:

Use reminder ads to support action all through the customer journey. 

Here is an example:

Awareness. Create a reminder ad with event details so your audience can learn about your upcoming event.

Consideration. Encourage people to set reminders so that they don’t forget to attend your event.

Attendance. Notify people who have set reminders for your event before it starts, increasing the likelihood that they attend.