Want to learn Instagram’s new GROWTH tool and how to use it?
Have you heard of Trial Reels, they are a fantastic way to test out new content to NEW audiences and they can help drive engagement, trust, and eventually sales.
What Are Trial Reels?
Think of them as a “try-before-you-buy” experience in video form, a sneak peek of a service, a product demo, or a behind-the-scenes moment that builds excitement.
Trial Reel Best Practices:
1️⃣ Pick a Focus: Show a demo, offer a tip, or reveal a transformation.
2️⃣ Keep It Snappy: Under 30 sec is the sweet spot!
3️⃣ Hook FAST: Capture attention in the first 3 seconds.
4️⃣ Add a CTA [Call to Action]: For example: “Try it today!” “DM for a free sample!”
5️⃣ Post & Pin: Share to Reels, Stories & keep it visible.
Why are they helpful:
✅ 2x More Engagement than static posts! (Instagram)
✅ 84% of buyers purchase after watching a video. (Wyzowl)
✅ Instant Trust: people buy what they SEE working.
🎬 How to Set Up a Trial Reel:
1.Open Instagram and Tap the “+” icon to start creating a Reel.
2.Record or upload content.
Add audio, effects, captions, and text.
Slide to On [will turn to black] Trial slider before hitting Share.
What happens next:
Viewers can react, comment, and provide feedback.
Use feedback to refine content.
How to Convert to Public Reel:
1. Tap Reels icon and select “Drafts and Trial Reels”
Select the Trial Reel you want to share.
Tap Trial Reel and click ‘Share to everyone’, which means it will be shared on your account/with your follower audience.
Want to keep learning? Message us now at Ophelia@StrategicDigitalMarketingGroup.com
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