Meta updates labeling for content made using AI: What it means for organic posts and ads on Facebook and Instagram
Meta has begun rolling out updates on content made using AI. Here are the implications for organic content and ads:
Updating “Made with AI” label to “AI info”.
AI-generated video, audio posted as organic content will require self-disclosure or a penalty may apply.
Labeled AI Organic content can be boosted as long as it complies with Meta Advertising Standards.
Organic content [image, video, audio] digitally altered that Meta deems materially deceiving may be prominently labeled as such.
Ads created using content that’s deemed deceiving and identified with Meta’s prominent label will be rejected [by Meta].
Advertisers using third-party generative AI tools MUST disclose when they digitally create or alter ads about social issues, elections, and politics (country dependent)
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